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NEC Display: Diesel

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NEC Display: Diesel
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To connect with shoppers, promote its brand and increase customer dwell time, retailer Diesel installed a 3x2 video wall with NEC 46" X462UN ultra-narrow displays at each of its U.S. flagship locations.

Quick Facts

  • Facility: Diesel
  • Vertical: Retail 
  • Location: New York City, NY, and San Francisco, CA
  • Challenges: Keep customers in store longer with digital media branding and promotional messaging
  • Solution: 46” NEC X462UN
  • Result: High-impact and engaging communication with customers 
  • Date: December 2011

Many of today’s retailers are trying to understand how to best create an engaging in-store experience within their traditional retail environments. Additionally, brand representatives need a way to engage consumers who are increasingly accustomed to the convenience of online shopping.

Diesel S.p.A. was faced with a similar challenge, even as one of the world’s leading designers of high-end, ready-to-wear fashion apparel. The company operates more than 400 stores around the world, including 50 in the United States.

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